Growing up in a creative family in San Diego, I developed an early and lasting passion for authentic storytelling - whether through film, music, or enriching experiences like travel and surfing. I’ve always been fascinated by what makes certain stories or media resonate so deeply, whether through flawless execution, a unique perspective, or the sheer force of vision.

That curiosity shapes my approach to content and storytelling today. I focus on finding the best angle for every project, crafting work that feels original, engaging, and true to the intended audience. At the same time, I bring a perfectionist’s attention to detail, ensuring each project not only looks and feels its best but also delivers meaningful results for clients. My goal is always the same: to transform creative ideas into work that is memorable, impactful, and authentic.