Every Day is Christmas
As part of a broader e-commerce initiative, I worked on the ornament brand Every Day is Christmas, developing and maintaining both its Shopify and Amazon storefronts. The goal was to create a seamless, visually engaging shopping experience that reflected the brand’s festive spirit year-round while ensuring functional usability for customers.
Building a Seamless Holiday Shopping Experience
I led the design and management of the brand’s e-commerce presence, blending creativity with usability. This included:
Structuring Shopify and Amazon storefronts for intuitive navigation and smooth product discovery.
Designing homepage layouts and category pages that highlighted seasonal collections and promoted engagement across product lines.
Collaborating with the in-house product photographer, developing detailed shot lists and assisting in-studio to ensure consistent, high-quality images for each SKU.
Implementing workflow efficiencies for photography and listing processes, supporting rapid product updates across multiple e-commerce channels.
E-commerce Design | UX & Navigation | Shopify & Amazon | Product Photography | Project Management
Shopify
Amazon
Impact & Results
Delivered visually cohesive and user-friendly storefronts that enhanced the online shopping experience.
Streamlined photography and listing processes, ensuring multiple high-resolution product images per SKU, improving overall listing quality.
Supported internal adoption of standardized design and imaging workflows, enabling consistent presentation across Shopify and Amazon.
