National Memorial Day Concert
Honoring Service Through Storytelling
For 35 years, the National Memorial Day Concert has honored veterans, servicemembers, and military families with moving musical performances, documentary storytelling, and dramatic readings - consistently ranking as one of PBS’s highest-rated broadcasts.
Working agency-side, I edited original video content for the 2024 and 2025 concerts, creating pieces that were featured across official social channels and projected during key moments of the live show. I also oversaw all social promotion throughout show season, producing graphics, reels, and live clips on concert night.
In addition to campaign execution, I managed the NMDC social channels year-round, contributing to audience growth across Capital Concerts programming (+20% YoY in 2024 and +15% in 2025) through strategic posting, optimized content formats, and live-event coverage.
Live Event Production | Content Strategy | Story-Driven Editing | Social Media Management | Paid Social
Jack Moran Excerpt.
World War II veteran Jack Moran was one of three central servicemembers spotlighted in the 2024 concert. Interviewed by our team months before the broadcast, his transcript was then adapted into a stage monologue and performed by Bryan Cranston live while portraying Jack during the show.
This cut (one of many like it I edited) incorporates previously unused soundbites from Jack’s original interview, and was featured on PBS’s social channels in honor of his 99th birthday later that summer.
Korean War Excerpt.
This segment reflects the concert’s signature structure: personal accounts leading into a live tribute. Host Joe Mantegna introduces several Korean War veterans who recount their experiences before appearing onstage to be honored.
I delivered numerous POV sequences in this style, both in the lead-up to the concert - teasing new feature stories - and by repurposing raw footage into evergreen social content throughout the year. I regularly produced cutdowns in multiple lengths and formats to optimize performance across different social channels.
Additional Content:
Beyond the primary concert deliverables, I led year-round social support for NMDC - creating original graphics, reels, and copy; producing editorial clips using historic b-roll; and shaping ongoing content strategy. This included scheduling, engagement, paid social management, and multi-platform publishing for a national audience.
