Love Beverly Hills
Project Context: Visit California hired our agency to rebrand and relaunch the Beverly Hills regional tourism website as Love Beverly Hills. In addition to leading analytics, I also supported the creative team during the site redesign - helping ensure the new experience was visually engaging, intuitive, and aligned with the refreshed brand.
Role & Contribution: I led analytics reporting for the initiative, building monthly dashboards in Google Data Studio and using Google Analytics to track visitor behavior, engagement patterns, and traffic sources. I translated this data into clear, actionable insights that helped Visit California measure the success of the rebrand and guide ongoing marketing strategy.
Tracking Rebrand Success
Demonstrated clear post-rebrand growth by tracking increases in visitor volume, page engagement, and outbound clicks from lovebeverlyhills.com.
Identified meaningful traffic patterns - including social-driven sessions - and connected these trends to shifts in on-site engagement.
Delivered concise, executive-ready dashboards to Visit California, providing insights that helped pave the way for expanding the initiative into paid media efforts.
Web Analytics & Reporting | Engagement & Traffic Analysis | UX & Site Redesign | Data Visualization & Storytelling
